Lapo Elkann creates extra publicity

juli 19, 2011

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The Club BRILLANT show at the Amsterdam International Fashion Week was all about the stunning collection of eyewear label Italia Independent of Fiat heir Lapo Elkann. The Italian came to Amsterdam to support Club BRILLANT and the show and generate some extra publicity. That worked out very well. Yesterday already daily newspaper the Telegraaf reserved almost a full page for an interview and daily talkshow RTL Boulevard followed him during his visit to the show. The combination with Miss J Alexander of America’s Next Top Model who attended because of recordings for the new episodes of Holland’s Next Top Model, gave another international allure to the show. Add this all to the publicity in other newspapers, at internet like on the online pages of the Telegraaf or at Fashion TV, by bloggers and at new media like Facebook and it may be clear that Italia Independent has been launched in the Netherlands. To celebrate it the Club BRILLANT opticians will sell a unique edition of an Italian Independent sunglasses in gold and black velvet with golden mirror lenses…cool!

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