HOYA plays with Dutch actuality

maart 7, 2013

Post image for HOYA plays with Dutch actuality

The HOYA marketeers like no one else in the Dutch optical business, know how to use the actuality to help their client-opticians to profile themselves. Anticipating on the festivities which will take place when the current Queen retires and the new King will be crowned, HOYA developed a smart marketing package which refers to the occasion and to the fact that some of the former or current members of the Dutch royal family are known for their (sun)glasses. Prince Bernhard always used to wear an aviator, the glasses of his wife Queen Juliana became iconic and Maxima today is a great ambassador for stylish, Jackie ‘O style sunglasses of different fashion brands. Ammunition enough for a campaign which will take place exactly at the right moment in April when the sunglasses season starts. Great idea, well done and for HOYA clients an ” offer they can’t refuse”.

Be Sociable, Share!

Previous post:

Next post: