We have to get used to it. More and more suppliers launch apps to demonstrate their products and support the sales of them. This time HOC launches the EyeStation App. It shows the advantages of different BBGR lenses and coatings. The app uses “augmented reality” combining live pictures of for example your store with the BBGR lenses. Working with real live pictures really ads something to your presentation and will more easily convince people of the advantages you show them. The app can be downloaded in the App store but you do need to contact HOC for login and password.
