Essilor Benelux announces the appointment of Hidde Kruize as its new Marketing Manager. Hidde will start his new job on February 1st . He became known in the Netherlands as one of the players of the Dutch national hockey team with which team he played two Olympic Games. He studied Commercial Economy and used to work for Bison International and Perfetti van Melle before he joined Essilor. In his new position he will work on a further increase of Essilor’s marketshare in the Benelux and on the improvement of the Essilor marketing tools for opticians.
