Essilor again involved in the Amsterdam Fashion Week

januari 6, 2011

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For lens manufacturers it becomes more and more important to closely follow the developments in eye fashion. Borders between fashion and technology seem to fade away and cooperations between the two often result in great projects. Of course every lens manufacturer chooses its own way to do so. One of the ways for Essilor Netherlands to show its involvement in fashion, is by its bi-annual contribution to the famous Club BRILLANT shows at the Amsterdam Fashion Week. This time they do it again. Thanks to Essilor the show at January 30th will be opened by the South African topmodel and muse of showing brand L’Agence Marike Le Roux. Marike is still very young but already had a cover in a Vogue edition and editorials in magazines as Harper’s Bazaar and Wallpaper. She did many catwalk shows including those of Rodarte, Jason Wu, Martin Margiela, Missoni, Yves Saint Laurent, Marc Jacobs, Costume National, Elie Saab and many others and could already be seen in campaigns for such as Sonia Rykiel. As the muse of L’Agence she should not be missing at this very first show of the brand ever and thanks to Essilor she will be there. It will certainly, like all previous Club BRILLANT shows, create a lot of publicity for the Club BRILLANT opticians but as well for the entire branch and for (sun)glasses in general. And of publicity we can never get enough!

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