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Fabio d’Angelantonio, Executive Vice President Sun & Luxury Retail at Luxottica, is definitely clear about it. The acquisition of 70 sunglass stores in Mexico is strategically important in two ways. First of all the company acquires a reasonable position in the sun retail in this fast-growing market. At the same time it strengthens Luxottica’s position as a wholesaler in the region and will help positioning its own brands. The 70 Stanza and High Tech stores will later be rebranded under the Sunglass Hut brand.