Prada is probably the best-known Italian fashion brand in the Netherlands. This week the brand invests with its campaign images of this Spring at a series of billboards. Nice, colourful and inspiring and a great addition to its advertising pages in the major fashion magazines. Once again a perfect opportunity to draw attention in the store. Just put the same image on the counter and add some of these sunglasses. Easy “bridge” to start talking about them, encourage visitors to try them and create the “desire” we all should create every day in our stores. We like!
