The Dutch had to face two less good Summers after each other and sunglasses sales which were equally unsatisfying but still everyone has to think about the communication for a new collection in Spring. The announcement of the HOYA Blue magazine is always a good wake-up call. This year as well the lens manufacturer launches a new edition of the well-known magazine and a complete series of instore and advertising material in the same style. So, whether opticians choose for the HOYA campaign or for something else…it is definitely time to start the preparations for Spring in other to be able to compete with all other suppliers in the market.
