Posts tagged as:

promotion

The Year 2014: Part 2

december 29, 2014

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This year the optical chains in the Netherlands spent 50 million euro on advertising. The main topics in all this communication are price and discounting. Even that much that newspapers paid attention to it and the Consumer Union decided to investigate whether all these offers are real and true or not. The conclusion was shocking […]

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Black Eyed Peas frontman Will.i.am has launched an own eyewear collection in cooperation with Ksubi designer George Gorrow. The two know each other for many years and both love iconic eyewear. In the music industry they understand how to create an image for artists and products and this knowledge is easy to recognize in the […]

Quarrel about glasses

juli 29, 2014
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The new glasses of French President François Hollande now even reached the New York Times. The question is whether a President can present himself that obvious with a foreign product when the entire national industry is crying out for some support and promotion. French eyewear manufacturers already wrote (open) letters to the Elysée to remind […]

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