It is Mercedes Benz Fashion Week at Amsterdam and last Sunday the Dutch Club BRILLANT opticians presented their DENIM, SNEAKERS & SHADES show at the major catwalk of the event. Quite a logical choice as Amsterdam is worldwide recognized as the “Denim Capital” of the world and the Dutchies love jeans. The show emphasized the […]
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Opticians
Safilo CEO Luisa Delgado and her staff were in Amsterdam to explain the company’s new plans and strategies. The Italian eyewear manufacturer focuses on selling-out instead of selling-in and prefers to become a partner rather than a supplier. The company beliefs in a multi-channel strategy and owns enough brands and licenses to serve every single […]