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More and more brands, more and more innovations and premieres, a real good time of the year to purchase both sunglasses and prescription eyewear and the efficient German way in which this fair is organized, each of them could be good reasons why the OPTI becomes busier every year. Really everyone we have spoken this […]
This year the optical chains in the Netherlands spent 50 million euro on advertising. The main topics in all this communication are price and discounting. Even that much that newspapers paid attention to it and the Consumer Union decided to investigate whether all these offers are real and true or not. The conclusion was shocking […]
