Black Eyed Peas frontman Will.i.am has launched an own eyewear collection in cooperation with Ksubi designer George Gorrow. The two know each other for many years and both love iconic eyewear. In the music industry they understand how to create an image for artists and products and this knowledge is easy to recognize in the […]
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iconic
A lesson in modern eyewear promotion
september 23, 2014
Chanel and Luxottica renew license agreement
augustus 18, 2014
Last month Chanel and Luxottica announced the renewal of their existing license agreement for the development, production and distribution of the Chanel prescription frames and sunglasses until at least end of 2018. For some time already Luxottica works on more exclusive collections for the iconic fashion brand including “limited editions” which are only sold at […]
Tagged as: Chanel, collections, dealers, development, distribution, exclusive, fashion brands, Frames, iconic, license agreement, limited editions, Luxottica, production, Sunglasses, worldwide