Although the eyewear trends are much quicker and easier as before, reach a large audience and define the look in the streets, there are still some, most elderly, consumers who missed all of these trends and prefer to wear what they have been wearing all of their life. Specsavers addresses them with a real classic, old-fashioned collection, which Specsavers itself calls “modern” in its press release. All in all an obvious attempt to reach the elderly ladies who probably don’t like all that “hip” and modern stuff.
