We can add a few new names to the already crowded luxury designer label segment. Oliver Peoples, Mykita, ic!berlin, Alain Mikli, Starck Eyes, Lindberg, Dita and many many others get competition from Suzy Glam, Hapter and Coblens which were recently crowned as best newcomers in Germany and Switzerland. Brands come and go and a regular update of the collection in store is often refreshing as long as some others in the same (price) segment are deleted. The three brands mentioned perfectly understand you can only become a brand once you have created a story. At the respective websites you can read those stories. Hapter is our favourite and the most innovative one, Suzy Glam goes for design and fitting without innovation and Coblens represents the Berlin school which we know so well from Mykita and ic!berlin.
