You can support your brand with expensive outdoor advertising campaigns but you can also be creative and use the shop windows of opticians at A1 locations to spread your news. Especially when you choose one theme and limit the promotion to a scheduled period at a serious amount of stores, the results are almost the same as with an outdoor campaign. Marchon shows the way with a striking Lacoste Unconventional Chic campaign which can now be spotted all over the Benelux countries. Bright promotion and great execution.
