Just one week to go before the Olympic Games at London will start. Of course the major sport brands will use this unique event to promote their products. NIKE sponsors 6 country teams including the United States of America and Germany and a lot of individual athletes like the two girls of the Dutch Beach Volleyball team Sanne Keijzer and Marleen van Iersel. For the countries NIKE Vision even developed an own sports frame in the colors of the national flag. Already now, everywhere in the Benelux you can find optician’s shop windows with the NIKE Olympic Campaign. They certainly draw attention. Quite a good promotion for both store and brand.
