Yesterday we published a brief overview of “designer” labels with friends on Facebook. Sport eyewear as well does relatively well. Oakley is leading with almost 1,15 million international followers, Smith Optics has more as 44.000 friends and adidas eyewear follows with more as 32.000. In general you could probably say that sport- and sunglasses are more attractive for the consumer as prescription frames. Look at a page like that of Polaroid Best under the Sun with almost 78.000 followers. Sport- and sunglasses are interesting and can be used on social media to connect with new potential clients. They generate a lot of news like with athletes wearing sportglasses winning medals at the Olympics or with celebrities spotted with the latest sunglasses styles. This kind of news from these Facebook pages should be shared by opticians on their own social media to make their pages more interesting.
