The number of people looking at every new episode of Dutch television show Holland’s Best Fashion Designers increases week by week. Last Monday about 80.000 people more as the previous week, saw the adventures of the designer couples competing to become the new designers for Bjorn Borg. Eyewear is seriously involved. The designers were already challenged to pimp a few sunglasses and in other ways as well the Bjorn Borg frames and sunglasses are very present in the show. In the final episode we will see which duo wins and will have its sunglasses designs produced and sold as a limited edition in the stores next Spring and Summer. The promotion is organized by Dutch Bjorn Borg distributor Click Company in cooperation with Retail Group Optitrade and its Collective of Independent Opticians.
