Being the first is always the best and those who are the first now to launch sustainable eyewear, can certainly use it for a lot of free publicity. Wilfried van Hulten of Dutch optical store Loonen Brillenmakers at Oosterhout knows how to do this and got his name in the daily newspaper BN de Stem by using the press release of the new ECO collection by MODO. Great example of an active promotion of the store and this collection!
