Dutch magazine LINDA. reaches about 1.1 million readers every month of which 300.000 are men. Impressive figures of this relatively new and very successful magazine which celebrates its edition 100 with an extra thick issue. Of course the Dutch independent opticians participate with their signature advertising. Stores have received a poster with the same picture for their shop windows to create the buzz which is necessary to be effective with a campaign like this. The same advertisement features this month in Dutch magazines RED and Santé.
