Just a name, brand or label aren’t enough anymore to make the difference and tell passionated stories in the store. We need added value to distinct ourselves. Sustainability and responsibility become more and more important. Just have a look at the developments in the fashion industry, in automotive or in the food-business. MODO is one of the companies which takes its responsibility. Already a while ago it introduced its ECO collection. Stylish, trendy frames of perfect quality produced with 95% recycled material. For every frame sold the company plants a tree. In this movie MODO founder Alessandro Lanaro himself explains the mission of ECO and how everyone can contribute by selling or buying a pair of ECO glasses.
